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The different options of starting a successful floor Coating business: What You Need to Know

May 6th, 2024 | 1 min. read

By Floor Shield Coatings

starting a concrete coating business options

Are you considering starting a concrete coatings business? It's a venture that holds promise, but like any business endeavor, it comes with its own set of challenges and considerations. According to industry insights, the demand for concrete coatings is on the rise, with a projected compound annual growth rate of 4.9% over the next seven years. This indicates a lucrative market opportunity for those looking to enter the industry. However, with growth comes competition, and having the right business model is crucial for success.

DIY Floor Coating Businesses

One common approach to entering the concrete coatings business is the "do it yourself" method. While this route offers flexibility and control over your business, it also requires significant time, effort, and expertise to source products, develop marketing strategies, and acquire necessary training. For individuals with the necessary skills and resources, the DIY approach can be a viable option to kickstart their business.

Floor coating Dealerships

Another popular route is obtaining a dealership from a product manufacturer. Dealerships often come with exclusive territories, established brands, and low startup costs, making them an attractive option for aspiring entrepreneurs. By aligning with a reputable manufacturer, dealers can benefit from established marketing strategies, training programs, and access to discounted equipment and supplies, all essential components for a successful concrete coatings business.

This is the Floor Shield model.

Floor Coating Franchises

For those seeking a more structured approach, purchasing a franchise can offer a comprehensive solution. Franchises provide a proven track record of success, additional support services such as lead generation and project management software, and access to established brand recognition. While franchises typically require a higher initial investment and ongoing fees, they can offer a higher level of support and a well-defined business framework for franchisees to follow.

Ultimately, the decision on how to start and grow a concrete coatings business depends on your individual goals, resources, and level of risk tolerance. Whether you choose to go the DIY route, opt for a dealership model, or invest in a franchise, thorough research and planning are essential for laying a strong foundation for your business. By understanding the different approaches available and weighing the pros and cons of each, you can make an informed decision that aligns with your vision for your concrete coatings venture.

If you're interested in starting a Floor Shield dealership, you can fill out the form below.


Floor Shield Coatings