Running a successful home improvement business, particularly in specialized services like concrete floor coatings, requires more than just hard work—it demands strategic planning and execution.

With the right approach, your company can stand out and thrive in the competitive market.

Below, we’ll cover the five essential qualities that define a high-performing company in the concrete floor coating business, along with videos to provide deeper insights into each area.

1. Marketing and Lead Generation

Marketing is the engine that drives business, especially in home improvement services like polyaspartic and epoxy floor coatings. A strong marketing plan ensures you have a steady flow of leads, both residential and commercial.

For Floor Shield dealers, we emphasize a multi-channel approach, using digital assets, social media, brochures, and video testimonials to reach potential clients. Having a diversified and targeted marketing strategy is critical to success.

In this video, we explore:

• Why marketing is essential to success
• Having a diverse marketing strategy
• Strategies for generating and converting leads

2. Professional Lead Setter

In the flooring business, a professional lead setter is critical. Their role is to qualify leads, schedule consultations, and ensure your sales team spends their time on the most promising prospects.

By filtering out unqualified leads and booking only high-potential clients, a good lead setter helps maximize your sales team’s efficiency and results.

In this video, we cover:

• The impact a lead setter has on your sales funnel
• Why having a good CRM is necessary
• Tips on booking appointments that convert

3. Proven Sales Process

In any high-performing company, the sales process is at the heart of generating consistent revenue. For Floor Shield dealers, it’s crucial to have a proven process in place that educates clients, demonstrates the benefits of polyaspartic systems over traditional epoxy coatings, and closes deals efficiently.

A structured, repeatable sales process ensures that every interaction moves the client closer to a decision.

This video covers:

• The key steps of a successful floor coating sales process
• Tips on properly training your team
• Effective software

4. Doing Great Work

Your reputation in the home improvement business is built on the quality of the work you do. For Floor Shield, delivering top-tier installations that last is critical to building a lasting business.

High-quality, durable floor coating installations not only impress customers but also lead to referrals and repeat business. Ensuring that your crews are well-trained and adhere to industry best practices is essential.

In this video, we discuss:

• How to train your team for seamless installations
• Maintaining high standards of your work
• How to use inclement weather to your benefit

5. Google Reviews and Referrals

In the floor coating industry, word of mouth and online reviews are powerful tools for growth. Positive Google reviews establish trust and give new customers the confidence to hire your company.

Actively seeking reviews and referrals from happy clients should be an ongoing effort to build a steady pipeline of new business. Encouraging satisfied clients to spread the word about their experience can lead to exponential growth.

This video covers:

• How to naturally request reviews and referrals
• Best practices for leveraging online reviews to attract new clients
• Using satisfied customers to build credibility

By mastering these five key qualities—marketing and lead generation, professional lead setting, a proven sales process, delivering excellent work, and leveraging reviews and referrals—Floor Shield dealers can achieve lasting success in the concrete floor coating business.

If you’re interested in becoming a Floor Shield dealer, visit this page and get started.