Start a Floor Shield Floor Coating Business Dealership
High Income Potential & Low Start-Up Cost
Welcome to Your Future: Become a Floor Shield Dealer
- Opportunity: Growing Industry & No Franchise Fees
- Product: Proven Best-in-Class Coating System
- Training: Competitive Training Program & Ongoing Support
Floor Shield is looking for talented and motivated business professionals who want to make significant income from a great product offering with relatively little upfront investment.
The Residential and Commercial concrete floor business is booming (over $1B annually in the U.S.), and Floor Shield offers you a State of the Art 100% Polyaspartic Coating System to outsell the market.
Get Your Business Started with:
- Proven Superior Product Performance vs Epoxies and Polurea/Polyaspartic Blends
- Full Sales, Marketing, and Installation Training
- No Franchise Fees
- Protected Territories
Learn more about how to run a concrete floor coating business with our "you asked, we answer" video series.
Call 888-744-6612 or fill out the form to contact us to find out more!
“The onboarding was easy and smooth. The training class was very informative. The support you get from FS is no comparison to anywhere else, they are there to help you! Josh and Jackson are full of information.”
Art B, Floor Shield Michigan

Initial Investment
We do not have franchise fees, rather each new dealer simply pays an upfront non-refundable deposit of $20,000 that includes:
- A $5,000 product credit
- A customized Floor Shield Website from our contractor marketing partner—which includes 12 months of hosting, edits, updates, and changes
- 12 months of Lead Generation, SEO, Graphic Design Service
- 3 Months of Facebook Ads managed by our contractor marketing partner—includes service fee and ad spend -- including Appointment Setting
- Google Business Profile setup
- CRM System included for 3 months
- Monthly Calls with your dedicated marketing consultant to discuss campaign successes, improvements, and ongoing support
Floor Coating Business Opportunity
Growing, Diverse Industry, Low Start-Up Costs & No Franchise Fees
The Residential and Commercial concrete floor business is booming (over $1B annually in the U.S.) and is expected to grow at a compound annual growth rate (CAGR) of 6% through 2027 (Source: Global Market Insights).
In addition, it is currently serviced by contractors offering outdated and inferior epoxy or epoxy blend coating systems.
- Floor Shield is a 100% Polyaspartic System that dries quickly and can be used both indoors and out
- Installation is easy and you don’t have to be a concrete or floor coating expert to start.
- Inexpensive marketing for lead generation
- Multiple applications exist expanding the market even further:
- Garage Floors
- Basements
- Pool Decks
- Patios
- Walkways
- Driveways…
- Low working capital requirements both at start-up and ongoing
When starting a new business, It’s important to have the support and brand to back you, but who wants the franchise expense and perpetual franchise fees to erode your business? There are no franchise fees with Floor Shield!
You become an Approved Dealer, with a Protected Territory to grow. Contact Floor Shield today to find out if your territory is available at 888-744-6612.
Floor Shield Product
State of the Art, 100% Polyaspartic Coating System
The brand is based on the best technology in the industry. Floor Shield Coatings are more durable than epoxy because it won’t chip, scratch or scuff like epoxy. It’s 4x more durable than traditional epoxy products.
You will be able to offer many advantages over Epoxy Floors including:
- 4-5 hour return to service time (vs 1-2 days)
- UV stable coating that resists fading
- 4-5x stronger than epoxies
- No outside low temperature limits. Epoxies cannot be installed in under 40° temps limiting install season.
With Floor Shield, your offering will include 4 different coating systems, Flake, Quartz, Solid Color, or Clear. Check out the additional benefits of Polyaspartic Coatings.



Floor Shield Training
Free Sales, Marketing, and Installation Training
Floor Shield dealers get Product, Process, and Business Training to help you on your way to success. New dealers come to our training center in FL for comprehensive classroom and actual job site install training, not just practice installation training. We train you on:
- Floor Shield Product Knowledge
- Competitor Products
- Effective Sales Practices Including Lead Setting and In-Home Presentation Training
- Optimal Pricing Approach to Maximize Profits Yet Generate Sales
- Cost Effective Marketing Tools to Generate Leads
- Social Media
- SEO/SEM
- Customizable Brochures and Sell Sheets
- Detailed Installation Instructions for Perfect Installs
- Recommended coating equipment, tooling, machines and supplies
- Opportunity, Product, and Training
After formal training, our customer service team provides ongoing dealer support in all areas to get you profitable quickly.















Garage Floor Coating Business & More!
Beyond Garage Floors, You'll Have Concrete Floor Coating Potential Everywhere You Look!
When most people think concrete coating business potential, they think Garage Floor Coatings. A garage floor coating makeover is the pride and joy of a homeowner after it's finished. It gives a new, fresh look to part of a home that is normally an eyesore. But with Floor Shield, you'll have an endless potential list of prospective projects outside of garage floors, including:
- Patios & Walkways
- Basement Floors
- Pool Decks
- Commercial Concrete & Showroom Floors
- Industrial & Shop Floor Concrete Applications
Business Owners are motivated to display an attractive, safe floor to their customers and employees and Floor Shield has the solution for them.
When it comes to Garages, with Floor Shield's Polyaspartic Coating, you'll have a product in your arsenal that will outperform all Epoxy Coatings on the market.

Product Support
Floor Shield has a team of experienced technical product and chemical experience to ensure quality in the product. The product and process is rooted in the best technology in the industry.
Marketing Support
Work with the Floor Shield Marketing program to generate leads for your business.
Product and Process Training
Floor Shield is with you every step of the way. With product, process, and business training to help you launch a successful floor coating business.
Meet Our Dealer Development Manager
Josh Jennings is the Dealer Development Manager at Floor Shield and provides the full range of experience you need to build a successful floor coatings business. His extensive background in the coatings industry uniquely provides the marketing planning, sales, product, installation and field training it takes for you to build to a successful dealership.
Josh started in Sales and Marketing in 2006 and more specifically in the Painting and Coatings Industry in 2014.
“We’re on the cusp of something really big here,” said Josh. “I see the passion — leadership believes in me and what we’re doing. I’m a people person and in this job, I not only get to meet lots of new people, I get to help them realize their dreams as they discover how easy it is to get started as a Floor Shield Dealer.”
Contact Josh today about starting your new business and joining the Floor Shield Team!