Start a Floor Shield Floor Coating Business Dealership

High Income Potential & Low Start-Up Cost

Welcome to Your Future: Become a Floor Shield Dealer

Floor Shield is looking for talented and motivated business professionals who want to make significant income from a great product offering with relatively little upfront investment.

The Residential and Commercial concrete floor business is booming (over $1B annually in the U.S.), and Floor Shield offers you a State of the Art 100% Polyaspartic Coating System to outsell the market.

Get Your Business Started with:

Learn more about how to run a concrete floor coating business with our "you asked, we answer" video series.

Call 888-744-6612 or fill out the form to contact us to find out more!

“The onboarding was easy and smooth.  The training class was very informative. The support you get from FS is no comparison to anywhere else, they are there to help you! Josh and Jackson are full of information.”

Art B, Floor Shield Michigan

create million dollar business as little as 50 k low startup investment

Initial Investment

Floor Shield can help you build a million dollar business with as little as $20,000 initial deposit and a total of $50,000-$75,000 year one investment.

total investment for starting a floor coatings business with floor shield


We do not have franchise fees, rather each new dealer simply pays an upfront non-refundable deposit of $20,000 that includes:

  • A $5,000 product credit
  • A customized Floor Shield Website from our contractor marketing partner—which includes 12 months of hosting, edits, updates, and changes
  • 12 months of Lead Generation, SEO, Graphic Design Service
  • 3 Months of Facebook Ads managed by our contractor marketing partner—includes service fee and ad spend -- including Appointment Setting
  • Google Business Profile setup
  • CRM System included for 3 months
  • Monthly Calls with your dedicated marketing consultant to discuss campaign successes, improvements, and ongoing support
  • Growing Industry

  • No Franchise Fees

  • Protected Territories

  • Great Profit Margins

  • Great Product

  • Training

Floor Coating Business Opportunity

Growing, Diverse Industry, Low Start-Up Costs & No Franchise Fees

The Residential and Commercial concrete floor business is booming (over $1B annually in the U.S.) and is expected to grow at a compound annual growth rate (CAGR) of 6% through 2027 (Source: Global Market Insights).

In addition, it is currently serviced by contractors offering outdated and inferior epoxy or epoxy blend coating systems.

  • Floor Shield is a 100% Polyaspartic System that dries quickly and can be used both indoors and out
  • Installation is easy and you don’t have to be a concrete or floor coating expert to start.
  • Inexpensive marketing for lead generation
  • Multiple applications exist expanding the market even further:
    • Garage Floors
    • Basements
    • Pool Decks
    • Patios
    • Walkways
    • Driveways…
  • Low working capital requirements both at start-up and ongoing

When starting a new business, It’s important to have the support and brand to back you, but who wants the franchise expense and perpetual franchise fees to erode your business?  There are no franchise fees with Floor Shield! 

You become an Approved Dealer, with a Protected Territory to grow.  Contact Floor Shield today to find out if your territory is available at 888-744-6612.

Floor Shield Product

State of the Art, 100% Polyaspartic Coating System

The brand is based on the best technology in the industry.  Floor Shield Coatings are more durable than epoxy because it won’t chip, scratch or scuff like epoxy. It’s 4x more durable than traditional epoxy products.

You will be able to offer many advantages over Epoxy Floors including:

  • 4-5 hour return to service time (vs 1-2 days)
  • UV stable coating that resists fading
  • 4-5x stronger than epoxies
  • No outside low temperature limits. Epoxies cannot be installed in under 40° temps limiting install season.

With Floor Shield, your offering will include 4 different coating systems, Flake, Quartz, Solid Color, or Clear. Check out the additional benefits of Polyaspartic Coatings.

Floor Shield 3 coat color flake system
product review by floor shield customer on their patio concrete floor

Floor Shield Training

Free Sales, Marketing, and Installation Training

Floor Shield dealers get Product, Process, and Business Training to help you on your way to success.  New dealers come to our training center in FL for comprehensive classroom and actual job site install training, not just practice installation training.  We train you on:

  • Floor Shield Product Knowledge
  • Competitor Products
  • Effective Sales Practices Including Lead Setting and In-Home Presentation Training
  • Optimal Pricing Approach to Maximize Profits Yet Generate Sales
  • Cost Effective Marketing Tools to Generate Leads
    • Social Media
    • SEO/SEM
    • Print
    • Customizable Brochures and Sell Sheets
  • Detailed Installation Instructions for Perfect Installs
  • Recommended coating equipment, tooling, machines and supplies
  • Opportunity, Product, and Training

After formal training, our customer service team provides ongoing dealer support in all areas to get you profitable quickly.

training by floor coating representatives
training and equipment on floor coatings
broadcast color flakes
cleaning excess flakes
growing floor coating business with Floor Shield
training session 2021
training session 2021
Slide One
Slide One
Slide One
Slide One
previous arrow
next arrow

Garage Floor Coating Business & More!

Beyond Garage Floors, You'll Have Concrete Floor Coating Potential Everywhere You Look!

When most people think concrete coating business potential, they think Garage Floor Coatings.  A garage floor coating makeover is the pride and joy of a homeowner after it's finished.  It gives a new, fresh look to part of a home that is normally an eyesore.  But with Floor Shield, you'll have an endless potential list of prospective projects outside of garage floors, including:

  • Patios & Walkways
  • Basement Floors
  • Pool Decks
  • Commercial Concrete & Showroom Floors
  • Industrial & Shop Floor Concrete Applications

Business Owners are motivated to display an attractive, safe floor to their customers and employees and Floor Shield has the solution for them.

When it comes to Garages, with Floor Shield's Polyaspartic Coating, you'll have a product in your arsenal that will outperform all Epoxy Coatings on the market. 

sidewalk after
  • Product Support

    Floor Shield has a team of experienced technical product and chemical experience to ensure quality in the product. The product and process is rooted in the best technology in the industry. 

    training and equipment

  • Marketing Support

    Work with the Floor Shield Marketing program to generate leads for your business.

    successful floor coating business items

  • Product and Process Training

    Floor Shield is with you every step of the way.  With product, process, and business training to help you launch a successful floor coating business. 

    floor coatings business training

  • Growing Industry

  • No Franchise Fees

  • Protected Territories

  • Great Profit Margins

  • Great Product

  • Training

Meet Our Dealer Development Manager

Josh Jennings is the Dealer Development Manager at Floor Shield and provides the full range of experience you need to build a successful floor coatings business.  His extensive background in the coatings industry uniquely provides the marketing planning, sales, product, installation and field training it takes for you to build to a successful dealership.

Josh started in Sales and Marketing in 2006 and more specifically in the Painting and Coatings Industry in 2014.

“We’re on the cusp of something really big here,” said Josh. “I see the passion — leadership believes in me and what we’re doing. I’m a people person and in this job, I not only get to meet lots of new people, I get to help them realize their dreams as they discover how easy it is to get started as a Floor Shield Dealer.”

Contact Josh today about starting your new business and joining the Floor Shield Team!

Become A Floor Shield Dealer Today!

Don't wait! Act now while your territory may be available. Fill out the form to start the process today.
  • 888-744-6612

create million dollar business as little as 50 k low startup investment


Contact Josh at Floor Shield Today to learn more and get started with Floor Shield!

Become A Dealer
Address *